User Experience Design Services

Engaging, people-centric UX design drives value for users and your business

Your experience is your differentiator

Don’t just meet but exceed user expectations with designs that delight and engage.

In an increasingly crowded landscape, compounded by a climate of evolving expectations, experience cannot be an afterthought. UX solutions will emphasize your value proposition and differentiate your company from the competition. Bringing the user to the center, understanding user behavior, and designing an experience powered by technology helps businesses grow and scale.

 

User Experience Design Services Icon

By understanding your users, we design apps centered on their world-view, streamlining tasks and facilitating your business objectives.
All the while, we leverage technologies that empower your business to grow and scale without compromising the experience.

Why engage in UX Design Services?

Enterprise UX is all about finding easier paths for users to accomplish objectives and simultaneously advance business goals.

The bar for rich and superior UX design keeps getting higher as user expectations accelerated by the consumer category cross over into every facet of business and life. Today, consumers and business users are expecting the same caliber of experiences.

That’s why, if you think your design is fine (even if it’s a little behind the times), you need to be on the lookout for some of these pain points. By not focusing on experiences, you could be slowly siphoning value from your users and your business.

Reasons for revisiting your UX Design

  • Users need to perform too many interactions to complete a specific action
  • Users are interacting with too many spreadsheets or separate applications to perform daily tasks
  • Training and onboarding new employees is very time-consuming
  • Conversions are dropping off for no apparent reason
  • Users abandon tasks due to getting lost or confused
  • You want to add a new feature or build a new product, and you don’t know where to start
  • A lack of understanding of your target users and how to engage them

Reasons for revisiting your UX Design

  • A lack of understanding of your target users and how to engage them
  • Training and onboarding new employees is very time-consuming
  • Conversions are dropping off for no apparent reason
  • Users need to perform too many interactions to complete a specific action
  • Users abandon tasks due to getting lost or confused
  • You want to add a new feature or build a new product, and you don’t know where to start
  • Users are interacting with too many spreadsheets or separate applications to perform daily tasks

The benefits of excellent User Experience Design

Good user experience is good for business. The enterprise world is full of solutions that are difficult to use, the benefits of a well-designed user experience are clear: cost savings for both the enterprise company and its customers. For example, users are picky:

Benefits of excellent User Experience Design

75% of users judge a website based on design, while 88% are unlikely to return to a website or app after a bad experience.

Also, spending time up-front on design and usability testing saves you down the road: Businesses reported a 90% reduction in support costs after usability testing. Here are just a few of the more tangible benefits of investing in your users’ experience:

Increased Productivity

  • Employees perform tasks faster with streamlined and integrated apps
  • There are fewer disruptive human errors or software bugs
  • Prioritized and highlighted user pathways for core tasks

Optimal Development Time and Cost

  • Usability issues are addressed early in the software development lifecycle, when they are cheap and easy to fix
  • Provides focus and scope to existing and future projects
  • Lower support costs thanks to more intuitive and error-free software
  • Scalable and flexible designs that are easy and cost-effective to grow and change

Improved User Engagement and Trust

  • Lower bounce rates and higher traffic retention from end-users
  • Sense of trust is elevated by modern, professional, and polished interfaces
  • Aesthetics and functionality coexist, encouraging users to act with confidence
  • Engaging and enjoyable experiences simplify complex tasks

Increased productivity

  • Employees perform tasks faster with streamlined and integrated apps
  • There are fewer disruptive human errors or software bugs
  • Prioritized and highlighted user pathways for core tasks

Improved user engagement and trust

  • Lower bounce rates and higher traffic retention from end-users
  • Sense of trust is elevated by modern, professional, and polished interfaces
  • Aesthetics and functionality coexist, encouraging users to act with confidence
  • Engaging and enjoyable experiences simplify complex tasks

Optimal development time and cost

  • Provides focus and scope to existing and future projects
  • Lower support costs thanks to more intuitive and error-free software
  • Scalable and flexible designs that are easy and cost-effective to grow and change
  • Usability issues are addressed early in the software development lifecycle, when they are cheap and easy to fix

By working with user experience consultants now, you can start making your business more competitive for tomorrow. Streamlined, integrated interfaces will help users accomplish their objectives faster and increase engagement among customers/partners.

User Experience Design success stories

Collaborating with a financial institution to design efficient, scalable user interfaces

A longstanding and trusted financial institution needed to digitize and update their legacy system to deliver on customer commitments. One of their primary goals was to reduce the time employees spent on tasks Our UX design consultants collaborated with actual users to develop a modern, unified interface that sped up onboarding and reduced time on task.

UX Modernization Consulting
McCoys app dev case study

Revolutionizing e-commerce user experience for the McCoy’s Building Supply

After 85 years in the building supply business, McCoy’s knew it was time to build a modern e-commerce experience to bring their online catalog into the future. By leveraging our e-commerce integration experience and agile methodologies, we helped increase website performance, deliver new functionality, and enhance user experiences that led to measurable improvements.

Our User Experience Design process

User experience design is a well-trodden field of best practices and tried-and-tested processes. We leverage these strong foundations and combine it with our own real-world UX design experience and people-centric approach to produce superb, business-aligned deliverables:

User Experience Design process Discovery

Discovery

The key first step: gathering requirements and establishing alignment on scope to lay the foundation for a focussed and efficient project. We use different methodologies, such as interviews, surveys, and more with real stakeholders and users to form an in-depth understanding of their pain-points, needs, and goals. By doing our due diligence, we reduce risk and improve efficiency. Best of all, it ensures we get the details just right.

User Experience Design process Ideation

Ideation

We collaborate closely with you, our partner, in the early ideation phases, creating a continuous feedback loop to hone in on your ideal solution. Cooperative design sessions with all stakeholders help us foster a shared understanding of the problems we’re trying to solve, and come up with the possible solutions. Collaboration with our clients and their users is a key aspect of our design approach.

User Experience Design process Prototyping

Rapid Prototyping

Moving from low-fidelity to high-fidelity prototypes, our design team creates wireframes and mockups for you to review. Through collaboration and incremental feedback, we progress towards a pixel-perfect representation of your final product, complete with an intuitive design and user paths. By designing and referencing style guides throughout the process, we ensure a consistent design across the application that maintains our high standards.

User Experience Design process Testing

Testing / Iterations

We test, rework, and iterate on our solutions as many times as needed to confirm success across functional and non-functional requirements. By conducting usability tests with end-users using prototypes, we validate each design decision with the input of those we are designing for. We identify key metrics, such as time-on-task, to deliver measurable improvements and keep an eagle eye out for bugs or errors to be fixed in production. Testing helps us to fail fast and succeed sooner.

What impressed us about Headspring was their ability to take very complex technical issues and break them down into workable, understandable solutions. Their expert UX and development teams painted a picture that clearly matched our vision.

Tara Mitchell

VP, ITS/CIO, Surplus Lines Stamping Office of Texas

Why choose us as your user experience optimization partner?

We’re a software company first and foremost, but design is embedded into everything we do, from thinking to testing to implementation.
Here are the few reasons you should take advantage of our experience design expertise.

Multi-Industry Experience

Through years of providing user experience solutions to our diverse range of partners, we’ve gained first-hand experience in many different industries. From energy to healthcare, government to insurance, we understand the context and business needs in your sector. This helps us give you the competitive edge in your industry and provide the most value for you and your users.

User Understanding

UX Design is all about empathy, cultivated through intensive research and constant collaboration. We are not the users, but we strive to understand their problems, needs, and goals to deliver intuitive, effective, and valuable experiences. By letting your users and stakeholders point the way, we find the optimal solution that empowers your users and your business.

Aligned Teams

Our cross-functional teams deliver the best solutions by building a shared understanding of the design problems and solutions from all angles. Although our teams span a wide range of disciplines and skills, from UX and UI design to development and project management, we all share the goal of producing products that delight users while aligning with and satisfying your business goals.

Headspring user experience optimization partner

Insights from our user experience consultants




 

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