IT Product Strategy and
Product Roadmap services

Validate your technology vision, invest in the right decisions, and get a detailed roadmap for bringing your idea to life

A comprehensive Product Strategy and Roadmap is the most expedient route to success

If you’re planning on building a new software product from scratch, or even enhancing something existing, product strategy is what you need to turn your ideas into a reality. In fact, it’s embedded in everything we do as IT consultants. Our software strategy and roadmap services are designed to help you define the goals of your product (i.e., what challenges are you trying to address/what problems you’re trying to solve with this product?), and then map the most efficient path to reaching those goals.

With a product strategy and roadmap, we start off at the beginning, defining the vision for your application, device, system, or software. Then we develop a strategy aligning all stakeholders in the project and building a tailored roadmap to guide you from ideation and innovation to creation and implementation.

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Why invest in IT Product Strategy and Product Roadmap services?

Companies need to continually innovate in order to sustain growth and keep pace with the market. And while your company may be great at coming up with ideas to address your customers’ expectations and keep competitors at bay, how do you actually get that product to market without wasting valuable resources like time and budget?

There are many reasons that you might benefit from a product strategy and roadmap at this stage. For instance:

  • You don’t have the in-house expertise to work with the particular technology you need to explore
  • Your IT team is small and too consumed with other tasks
  • Your budget is tight or you can’t figure out the best way to work within your resources
  • You just aren’t quite sure how to measure success from your last product and you want to go about it the right way this time
  • You’ve started doing what you need to do to get the product to market, but you keep getting stuck or sidetracked with other tasks
  • You don’t have the in-house expertise to work with the particular technology you need to explore
  • Your IT team is small and too consumed with other tasks
  • Your budget is tight or you can’t figure out the best way to work within your resources
  • You just aren’t quite sure how to measure success from your last product and you want to go about it the right way this time
  • You’ve started doing what you need to do to get the product to market, but you keep getting stuck or sidetracked with other tasks

Whether it’s just one of these reasons or a number of them, that idea you’ve got sitting on the back burner shouldn’t be sitting there a minute longer. This is an investment that’s worthwhile because it will help ensure you get that product to market sooner than later, avoiding risk and maximizing value along the way.

How a solid Software Product Strategy and Roadmap can accelerate your vision

Abraham Lincoln famously said, “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” The benefits of a product strategy and roadmap might not be so easy to spot at the start, but as consultants, we can attest, sharpening that proverbial axe yields big results—and fast.

IT Product strategy and product roadmap solutions

Product strategy and product roadmap solutions help facilitate the most direct and budget-conscious path towards building software that meets the needs of your customers.

But, the main benefit of software strategy and roadmap services is to help hold you accountable, establishing realistic benchmarks while outlining the process of bringing your idea to market as quickly as you need. We set the stage and you just need to show up. However, “showing up” requires a certain action-oriented mentality. It’s the organizations that embrace a plan instead of idling in ideation that will end up seeing the most value fast.

Which type of organization will you be?…

Businesses who plan

  • Know what their customers need, even if their customers don’t know it yet
  • Understand that it’s better to create one amazing product than invest in ideas that never materialize
  • Aren’t afraid to try something new because they are confident that the results will outweigh the investment

Businesses who just brainstorm

  • Spend more time ideating than taking action
  • Spend money on resources that are not helping to get the product to market
  • End up with ideas that flop, resulting in profit loss and a tainted brand reputation

Businesses who plan

  • Know what their customers need, even if their customers don’t know it yet
  • Understand that it’s better to create one amazing product than invest in ideas that never materialize
  • Aren’t afraid to try something new because they are confident that the results will outweigh the investment

Businesses who just brainstorm

  • Spend more time ideating than taking action
  • Spend money on resources that are not helping to get the product to market
  • End up with ideas that flop, resulting in profit loss and a tainted brand reputation

Our holistic Product Strategy and Roadmapping process

Product strategy and roadmap solutions may differ from one client to the next, but the steps we take to get to a fool-proof plan look the same. We want to give you the tools you need to bring your product to life, and guidance for every step along the way.

If you’ve got the idea, we’re ready to start mapping out how we’re actually going to get you to that final product. Your complete project roadmap will include:

Headspring Product Strategy and Roadmapping Process
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Prioritization &
MVP mapping

We outline the main stages of your software development process based on your most critical needs. We use a proprietary prioritization framework to identify most critical features and map out requirements. From there, we’ll develop a plan to produce an MVP—either an initial version of the product or specific feature that we can test in real life with target users. That feedback is a critical input to the rest of the roadmap.

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Architectural
design

Before this stage, we’ll have defined the overall architecture, including the platform, infrastructure needs, and high-level features. After that’s been checked out, we’ll define the business boundaries (if applicable), design the to-be architecture, and formulate an incremental release plan for the product so we can ensure it reaches your established metrics. This part may involve bringing in expertise that can help move things along, while setting goals and looking at past data for comparison purposes.

Technical Improvements

Technical
improvements

Efficiency starts with your strategy. Before you begin the product journey, we evaluate the system and identify the most effective models for best overall performance. This may mean reducing code and increasing product agility overall, reducing costs, and dedicating the right resources to ensure the product checks off all the boxes in terms of your unique requirements.

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Release to
delivery

With release dates in mind at the beginning of our roadmap, we prepare for the approaching deadline by establishing testing procedures. Continuous user research and testing enables you to make last-minute improvements/adjustments while ensuring the product stays stable. The release plan includes a constant focus on support for the product’s main feature/purpose, while making sure you’re prepared for your product launch.

For each stage of the roadmap, we’ll also help allocate staffing and resources, so you’ll know not just what, but who you’ll need to get you through this journey in the most efficient way possible.

Why choose us as your Product Strategy and Roadmapping partner?

As purpose-driven product strategy consultants, we make the client’s mission our own, so your vision becomes something we internalize and understand. We work with you from the start, asking critical questions to ensure we’re on the right track before we even think about putting a plan together.

As they say, “Measure twice, cut once”; Let’s take our time (but, not too much time) figuring out what makes your product unique. Then, we can determine the features and architecture needed—along with your budget and timeline—to get your product out there to your users or customers.

We guided clients of all kinds through vision and strategy to lasting product success. Our objective is always to guarantee positive results for your business and the capacity to continue developing products for the future.

Let's work together. Connect with us today.