A modern web and mobile application pay dividends for McCoy’s Building Supply in terms of performance and engagement
For more than 85 years McCoy’s Building Supply has been cheerfully serving building customers, from contractors to ranchers and do-it-yourselfers. The family-owned company is one of the largest privately-owned building supply retailers, with 86 building supply locations spanning five states. McCoy’s uses its online catalog to enable customers—many of them contractors and builders—to stock a shopping cart, create lists, and place orders that they can then pay for when they pick them up at a local store. While the company has never had true ecommerce via its website, its online catalog is the foundation for its ecommerce future.
McCoy’s engaged Headspring for website performance improvement and new functionality, coupled with user experience improvements for both mobile device users and traditional site visitors. Using its ecommerce integration experience and Agile delivery methodology, Headspring helped McCoy’s:
- Virtually eliminate customer complaints about the website
- Improve website response times by a factor of 10
- Increase site visit duration by an average of 30%
- Reduce site bounce rates by 20%
- Increase site visits from known visitors by 6%
- Grow mobile visits by 10%
Our vision statement is to make life easier and more fulfilling for those who build, and we want to apply technology to make it easier to do business with McCoy’s. It’s a big deal for us, it’s definitely a differentiator for us.