AUSTIN, TX – Sept, 2012, Headspring, an Austin-based software development company, today announced the launch of FirstDown PlayBook™ Youth, a football app for mobile and tablet devices developed for 1st Down Technologies, LLC, an Austin-based sports software company.

FirstDown PlayBook™ Youth app is a tool for youth league football coaches and players to browse formation packs full of professionally drawn plays, create playbooks, and develop practice and game plans. The app also allows users to print the coach’s playbook and player wristband sheets.  Using HTML5 technology, the playbook is web-based and gives coaches and players immediate access on multiple mobile and tablet devices. Real-time changes can be made offline during football games and updated online when an Internet connection is available.

“Working with the team at 1st Down Technologies on this innovative football app has been a lot of fun,” said Kevin Hurwitz, chief architect of Headspring. “By creating the program with HTML5 versus iOS, the technology is compatible on virtually all mobile and tablet devices, which allows flexibility and caters to the different platforms used by coaches and players.”

Coach Charlie Coiner, 27-year veteran at both the NFL and NCAA levels, and current assistant coach of a division one NCAA football team, founded 1st Down Technologies in 2011.  His goal was to help coaches at all levels spend more time developing youth football players and less time consumed with designing plays. For more information about 1st Down Technologies, visit

“We’re excited to launch this app just in time for football season,” said Keith German, Business Operations Executive of 1st Down Technologies. “The Headspring team was instrumental in making our vision a reality.  The entire process was seamless and we are excited to offer an app that will help take youth football coaching and player development to new levels.”

About Headspring

Headspring is a custom application development and consulting firm, helping businesses leverage the maintainable custom software needed to keep competing and leading in their industries. The Austin-based company has proudly served Texas businesses since 2001. Headspring is listed in the Austin Business Journal’s Best Places to Work in 2012.  In 2009, the company was named #127 on Inc. 500, the exclusive ranking of the nation’s fastest-growing private companies. For more information about software application development, visit